Box
Box’s new AI tool enables users to organize and extract valuable metadata that would otherwise be lost or difficult to find within the sea of unstructured data.
We contributed by designing a video that simplifies this exciting (and complex) technology, using simple shapes and human hands to illustrate its capabilities.
“The ability to pull specific pieces of information from within unstructured data—known as metadata—has always been limited, requiring time consuming, costly, often manual processes across apps and systems. ... AI is changing that dynamic”
Visual Language
Because the technology is so intricate, we used basic 3D shapes to simplify the concept: spheres for data, cubes for Box's AI, and hands for the users and companies interacting with it.
Rules can be so liberating sometimes!
